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Using Deep Data for Better Decisions

Published en
1 min read


Google Analytics will divide your web traffic into traffic categories such as: Organic traffic is the traffic that originates from online search engine like Google or Bing This is the traffic that gets here when somebody key ins your website's URL, opens your site through a bookmark, or when Google can not acknowledge the traffic source Referral traffic is the traffic that comes from links to your website somewhere else on the internet If you're running Google Ads, that traffic will show up here This is the non-ad traffic that arrives from social networks platforms like Twitter or facebook If you want more detail, you can dig much deeper in the Acquisition report to discover traffic sources. With this information, you will understand where to invest your time and cash.

Improving the Buyer Journey Through Data
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In this section, the most valuable report for novices is. In this report, you'll see all your pages that were visited in the time period you have picked.

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This gives you a clear image of how each of your pages is carrying out. In the same area, you'll discover a report. This report has a lot of the same metrics as the report, but concentrates on landing pages the pages your visitors first landed on when they visited your site rather of all pages.

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